{"product_id":"the-foundation-beanie-prestige-red","title":"The Foundation Beanie - Prestige Red","description":"\u003cp\u003e\u003cstrong\u003e\"Winter warmth. Year-round intention.\"\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhen the temperature drops, your standards don't.\u003c\/p\u003e\u003cp\u003eThis isn't just a beanie. It's the winter edition of your daily commitment to elevation—wrapped in 100% lambswool luxury with a hidden layer of intention.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRed isn't a statement.\u003c\/strong\u003e\u003cbr\u003eIt's a reminder.\u003cbr\u003eThat even in the coldest months, when it's easiest to hibernate and drift—\u003cbr\u003eYou still show up. You still aim up. You still rise.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFront:\u003c\/strong\u003e Bold \"AIM UP\" embroidery in white. Crisp. Clear. Visible from across the street. The message doesn't change with the season.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Construction:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOuter:\u003c\/strong\u003e 100% premium lambswool\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNatural temperature regulation (warm without overheating)\u003c\/li\u003e\n\u003cli\u003eSoft against skin (no itch, no irritation)\u003c\/li\u003e\n\u003cli\u003eDurable ribbed knit (maintains shape season after season)\u003c\/li\u003e\n\u003cli\u003eRich prestige red (sophisticated, not loud)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eInner:\u003c\/strong\u003e Satin lining\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLuxury detail most won't see\u003c\/li\u003e\n\u003cli\u003eProtects your hair (no frizz, no static)\u003c\/li\u003e\n\u003cli\u003eSmooth comfort against skin\u003c\/li\u003e\n\u003cli\u003eTemperature management layer\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eThe fold-over cuff:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAdjustable coverage (classic fold or slouchy pull)\u003c\/li\u003e\n\u003cli\u003eClean, timeless silhouette\u003c\/li\u003e\n\u003cli\u003eEmbroidery placement perfected for visibility\u003c\/li\u003e\n\u003cli\u003eStructured enough to hold form, soft enough to pack\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWhy lambswool + satin lining?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBecause quality is what you feel before anyone else sees it.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLambswool\u003c\/strong\u003e isn't just warm—it's intelligent fabric. Breathable. Moisture-wicking. Gets softer with time, not rougher. This is the textile choice of people who understand that premium materials justify premium price.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSatin lining\u003c\/strong\u003e is the detail that separates luxury from mass market. Most beanies scratch. Most create static. Most treat your hair like an afterthought.\u003c\/p\u003e\u003cp\u003eNot this one.\u003c\/p\u003e\u003cp\u003eWhen you pull this on each morning, the satin glides over your hair. No snags. No frizz. Just smooth, intentional warmth.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIt's the detail you feel but don't see. That's the entire point.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AIM UP BRAND","offers":[{"title":"Default Title","offer_id":46102690562220,"sku":null,"price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/1323\/8700\/files\/AIimage6forAIMUP_LuxuryFashionMeetsSpiritualElevation.jpg?v=1775179866","url":"https:\/\/aimupbrand.com\/products\/the-foundation-beanie-prestige-red","provider":"AIM UP BRAND","version":"1.0","type":"link"}